Apr 19, 2024  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 4450 - Marketing Research

Credit Hours 3
Prerequisite: BB 1 MKT 2010  
Description: A critical study of the process, principles, and functions involved with the research process and product. Topics include research design, sampling, questionnaire design, statistical manipulation and inference, data collection, and research results preparation and presentation. Actual research projects are conducted and presented to the clients.