May 12, 2025  
2021-2022 Undergraduate Bulletin 
    
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2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3600 - Social Media Marketing

Credit Hours 3
Prerequisite: BB 1  and permission of chair
Description: Evaluate and develop social media strategies and plans.  Learn to identify target markets; create personas; select platforms and tactics; engage consumers ethically and effectively; monitor, evaluate and tune initiatives; and determine return on investment.