MKT 3110 - Salesmanship

3
Prerequisite: MKT 3010; Junior standing; Business majors must also meet the BBA admissions requirements (ENGL 1010, 1020; MATH 1810 or 1910; ACCT 2010, 2020; ECON 2010, 2020) and CGPA of 2.1 or higher.
An in-depth examination and study of the selling process. Both the theory and practical applications of selling skills will be examined and discussed. The student will have the opportunity to learn the basic skills of prospecting, developing a sales presentation, trial closes, overcoming objections, and closing. The skills learned will be applied by making a sales presentation.