May 26, 2024  
2012-2013 Undergraduate Bulletin 
    
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2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3210 - Retailing Management

3
Prerequisite: MKT 3010 , Benchmark BB1 
A study of the development and present status of the retailing structure with emphasis on unit location, organization, operation, management, display, traffic flow, inventory control, distribution, and evaluation from a marketing perspective. A retail project or simulation is required.