Dec 30, 2024  
2012-2013 Undergraduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  Telephone and Web Directory
  Academic Calendar
  About Austin Peay State University
  Admission to Austin Peay
  University Academic Regulations
  Undergraduate Tuition, Fees and Financial Aid
  University-Wide Degree Requirements
  Programs of Study
  College of Arts and Letters
  College of Behavioral and Health Sciences
  College of Business
  College of Education
  College of Science and Mathematics
  School of Technology and Public Management (APSU Center @ Fort Campbell)
  Institute for Global Security Studies
  Course Descriptions
  Honors Program
  The President’s Emerging Leaders Program (PELP)
  Study Abroad and Exchange Programs
  Honors and Awards
  Academic Support Services
  Servicemembers Opportunity Colleges (SOC)
  Center for Extended and Distance Education
  Student Life
  Student Services
  Student Right to Know
  Appendixes
  Administration and Faculty
  Campus Map
HELP
2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3610 - e-Commerce I

3
Prerequisite: MKT 3010 , Benchmark BB1 
A look at tools and technologies needed for Electronic Commerce. Business opportunities, challenges, and strategies for use of the Internet will be explored. Strategies and vision on the national and global information infrastructure will be discussed. A live website (personal first, then a business) and database beginnings for ordering capabilities will be individually built. Impacts of the electronic market, changes in company missions, security issues and other related topics are covered.