Oct 31, 2024  
2012-2013 Undergraduate Bulletin 
    
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2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3610 - e-Commerce I

3
Prerequisite: MKT 3010 , Benchmark BB1 
A look at tools and technologies needed for Electronic Commerce. Business opportunities, challenges, and strategies for use of the Internet will be explored. Strategies and vision on the national and global information infrastructure will be discussed. A live website (personal first, then a business) and database beginnings for ordering capabilities will be individually built. Impacts of the electronic market, changes in company missions, security issues and other related topics are covered.