Jun 18, 2024  
2012-2013 Undergraduate Bulletin 
    
2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3800 - Transportation Operations

3
Prerequisite: MKT 3010 , Benchmark BB1 
This course is concerned with the management of both domestic and international types of transportation, and the roles that various modes of transportation play in getting goods and services to the intermediate and/or end user. Included are studies of the varied areas of transportation management and includes its relationship with other business areas like accounting, finance and production. Topics included are shipment planning and documentation (both domestic and international), freight loss and damage claims, line/staff functions of traffic management, price determination, regulated and unregulated environments and legal influences. Emphasis is placed on the international aspects of transportation functions.