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Sep 07, 2024
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2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]
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MKT 4150 - Industrial Marketing3 Prerequisite: Benchmark BB2 Problems involved in marketing materials, equipment, services, supplies, and components to the industrial and institutional markets are discussed. Purchasing, institutional economics, pricing, promotion, distribution, and the case study method are emphasized relative to rational buying motives.
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