Jun 18, 2024  
2012-2013 Undergraduate Bulletin 
2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 4150 - Industrial Marketing

Prerequisite: Benchmark BB2 
Problems involved in marketing materials, equipment, services, supplies, and components to the industrial and institutional markets are discussed. Purchasing, institutional economics, pricing, promotion, distribution, and the case study method are emphasized relative to rational buying motives.