Sep 28, 2024  
2012-2013 Undergraduate Bulletin 
    
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2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

MT 2030 - Marketing Survey

3
Basic framework and facts of marketing to include marketing research, advertising, direct and indirect selling and distribution, methods of pricing, warehousing, sales control, sales promotion, with continual emphasis on the consumer, competition, and governmental regulations.