Oct 31, 2024  
2012-2013 Undergraduate Bulletin 
    
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2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

PTMA 3620 - Professional and Public Relations

3
This course surveys the basic concepts, strategies, and tactics practiced in professional and public relations. Students learn how an organization’s core values are reflected and affected in building ethical, productive relationships with strategic constituencies. Real-world examples of both successful and unsuccessful PR approaches are critically examined. Readings, cases, examples, discussions and exercises help students relate theory to the actual practice of professional and public relations.