Feb 01, 2023  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

Marketing Major 4YP


Marketing, BBA
*Sample Four Year Plan

First Year Fall Semester
SCH
First Year Spring Semester
SCH
APSU 1000-Transition to the University 1 *ENGL 1020-English Composition II 3
ENGL 1010-English Composition I 3 ECON 2100 - Principles of Macro Economics 3
History Core 3 Natural Science w/lab 4
Humanities and/or Fine Arts Core 3 History Core 3
*COMM 2045-Public Speaking 3 Humanities and Fine Arts 3
Social Science Core 3    
TOTAL SCH 16 TOTAL SCH 16
Second Year Fall Semester
SCH
Second Year Spring Semester
SCH
ENGL 2330-Topics in World Literature 3 *ACCT 2020-Principles of Accounting II 3
Natural Science w/Lab 4 MGT 2010 - Principles of Management 3
*ACCT 2010/201L-Principles of Accounting I 3 MKT 2010 - Principles of Marketing 3
*ECON 2200-Principles of Microeconomics 3 MATH 1810- Elements of Calculus OR
MATH 1530- Elements of Statistics OR
MATH 1910-Calculus
3
Elective OR MATH 1110-Algebraic Problem Solving OR
MATH 1710-Algebra
3    
TOTAL SCH 16 TOTAL SCH 12
NOTE: All courses listed with an asterisk (*) above must be completed with a grade of C or better and have an overall GPA of 2.35 or higher to enter the BBA program junior year. Students are required to apply for the BBA program in the semester they are finishing the BBA entry requirements. All upper level business courses must be completed with a grade of C or better to graduate.
Third Year Fall Semester
SCH
Third Year Spring Semester
SCH
MGT 3200 - Global Business 3 MGT 3410-Production Operations Management 3
MKT 4310 - Adv. and Promo Strategy 3 MGT 4001-Professional Development 1
FIN 3010-Principles of Finance 3 MKT 3510-Consumer & Market Behavior 3
MKT 4450 - Marketing Research 3 MGT 4100-Management Information Systems 3
MGT 3001-Technology for Business 1 MGT 3300 - Legal Environment of Business 3
MGT 3310-Data Analytics & Statistics 3 MKT 3210-Retailing Management 3
TOTAL SCH 16 TOTAL SCH 16
Fourth Year Fall Semester
SCH
Fourth Year Spring Semester
SCH
MKT 3600 - Social Media Marketing 3 MGT 4810-Strategic Management 3
Upper Division Marketing Elective 3 Upper Division Business Elective 3
MGT 3002-Ethics & Diversity in Business 1 Elective 3
Upper Division Business Elective 3 MKT 4800-Marketing Management 3
Elective 3    
Elective 3    
TOTAL SCH 16 TOTAL SCH 12
    Total Student Credit Hours for Degree 120

*For this degree a student must complete at least 33 upper division (3000-4999) credit hours.