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Classics |
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CLAS 3210 - Greek Literature in Translation Credit Hours: 3
Prerequisite: ENGL 2030
Description: A study of the major writers of ancient Greece in English translation. Topics may include various genres, judging translations, and the post-classical life of ancient Greek literature.
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CLAS 3220 - Latin Literature in Translation Credit Hours: 3
Prerequisite: ENGL 2030
Description: A study of major writers of ancient Rome in English translation. Topics may include various genres, judging translations, and the post-classical life of ancient Latin literature.
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CLAS 3240 - The Classical Tradition in English Poetry Credit Hours: 3
Prerequisite: ENGL 2030
Description: A study of the various poetic styles and traditions of Classical Greece and Rome and how they influenced the course of English poetry. Topics include ancient theories of poetry, examples of ancient poems, and specific English poets and poems from Chaucer to the twentieth century.
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CLAS 3310 - Greek Mythology Credit Hours: 3
Prerequisite: ENGL 2030
Description: A study of the major myths of ancient Greece and Rome. Topics include the interpretation of myth, differences among myths, legends, and folktales, and the use of myth after the Classical period.
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CLAS 3400 - Greek Archaeology Credit Hours: 3
Prerequisite: ENGL 2030
Description: An introduction to the archaeology of ancient Greece, with attention to sites from the Neolithic period through the Hellenistic period. Topics covered include developments in art and architecture, as well as, the history of archaeological thought. Includes visits to sites when taught in Greece.
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CLAS 3410 - Greek Religion Credit Hours: 3
Prerequisite: ENGL 2030
Description: Introduction to religious beliefs and practices of ancient Greeks, concentrating on Athens in the fifth and fourth centuries B.C. but exploring cult practices in other periods and areas under Greek influence. Major deities, rituals, festivals, cults, sanctuaries, and their context within civic life. Knowledge of Greek language not required.
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CLAS 3420 - Roman Archaeology Credit Hours: 3
Prerequisite: ENGL 2030
Description: Major archaeological sites of Italy from earliest times to the empire with a focus on the monuments and topography of Rome. The development of archaeology in Italy, and the history of archaeological thought are also studied. Includes visits to sites when taught in Italy.
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CLAS 3430 - Roman Religion Credit Hours: 3
Prerequisite: ENGL 2030
Description: Introduction to religious beliefs and practices of the ancient Romans from the late Republic through the first centuries of the Empire. Major deities, rituals, festivals, cults, sanctuaries, of the Roman people; emperor cult; the emergence of Eastern cult. Knowledge of Latin not required.
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CLAS 3510 - Sport in the Ancient World Credit Hours: 3
Prerequisite: ENGL 2030
Description: A history of the development of athletics in ancient Greece and Rome. Topics may include major athletic festivals, sites connected with athletics, the events, the literature of sport, and the politics of sport.
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CLAS 3520 - Women in Antiquity Credit Hours: 3
Prerequisite: ENGL 2030
Description: A study of women in the ancient Greek and Roman world through library, art historical, and archaeological material.
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CLAS 3610 - Greek Civilization Credit Hours: 3
Prerequisite: ENGL 2030
Description: A study of the daily life and social systems of ancient Greece, with a focus on Athens in the 5th century B.C. but with attention also given to rural areas and other city-states. Topics include government, sport, family life, slavery, science, mathematics, law, cult, etc. All readings in English.
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CLAS 3620 - Roman Civilization Credit Hours: 3
Prerequisite: ENGL 2030
Description: A study of the daily life and social systems of Ancient Rome and the Roman Empire. Topics may include government, sport, family life, slavery, science, law, travel, religion, etc. All readings are in English.
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CLAS 4900 - Topics in Classical Studies Credit Hours: 3
Prerequisite: ENGL 2030
Description: This course will offer an in-depth exploration of a particular topic or idea in Classics. Examples of possible offerings would be paleography, epigraphy, urban life in antiquity, the Aegean Bronze Age, and so on. This course may be repeated to three times for a maximum of nine (9) hours of credit.
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Communication Arts |
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COMM 300A - Laboratory Credit Hours: 1
Prerequisite: COMM 2000
Description: Practical experience in routine reporting, investigative reporting, or newspaper design. Pass/Fail.
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COMM 300B - Laboratory Credit Hours: 1
Prerequisite: COMM 2000
Description: Practical experience in routine reporting, investigative reporting, or newspaper design. Pass/Fail.
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COMM 300C - Laboratory Credit Hours: 1
Prerequisite: COMM 2000
Description: Practical experience in routine reporting, investigative reporting, or newspaper design. Pass/Fail.
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COMM 309A - International Communication: Broadcast Media Credit Hours: 3
Prerequisite: Junior standing and instructor approval
Description: This course offers international perspectives to students in broadcast media. This study abroad experience is linked to selected upper division communication courses.
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COMM 309B - International Communication: Corporate Communication Credit Hours: 3
Prerequisite: Junior Standing and instructor approval
Description: This course offers international perspectives to students in corporate communication. This study abroad experience is linked to selected upper division communication courses.
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COMM 309C - International Communication: Print and Web Journalism Credit Hours: 3
Prerequisite: Junior standing and instructor approval
Description: This course offers international perspectives to students in print and web journalism. This study abroad experience is linked to selected upper division communication courses.
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COMM 309D - International Communication: Media Technologies Credit Hours: 3
Prerequisite: Junior standing and instructor approval
Description: This course offers international perspectives to students in media technologies. This study abroad experience is linked to selected upper division communication courses.
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COMM 309E - International Communication: Public Relations Credit Hours: 3
Prerequisite: Junior standing and instructor approval;
Description: This course offers international perspectives to students in public relations. This study abroad experience is linked to selected upper division communication courses.
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COMM 400A-H - AP Magazine Production Credit Hours: 2 each
Description: Students will create weekly live studio production (12-14 shows per semester). Only 1 course per term. This course cannot be substituted for required courses or electives in the concentration. Pass/Fail.
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COMM 422A-H - Live Events Production Credit Hours: 2
Description: Students will gain experience in directing, editing, and producing of APSU and other activities. A minimum of 60 clock hours shall be required for academic credit. Only 1 course per term. This course cannot be substituted for required courses or electives in the concentration. Pass/Fail.
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COMM 425A-C - Broadcasting Practicum Credit Hours: 1
Prerequisite: Permission of instructor prior to registration
Description: Special production projects in the radio or video studio to complement academic study in radio and television. Pass/Fail.
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COMM 426A-H - Communication Practicum Credit Hours: 1
Prerequisite: Permission of instructor
Description: Special audio or video production projects or professional communicator experiences in a campus setting which complement study in radio, television/cable, public relations, and corporate communication. Pass/Fail.
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COMM 433A-H - Digital Editing Production Credit Hours: 2
Description: Students will create, direct, edit, produce, and evaluate digital media. A minimum of 60 clock hours shall be required for academic credit. Only 1 course per term. This course cannot be substituted for required courses or electives in the concentration.
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COMM 470A,B,C - Magazine Production Credit Hours: 1 ea
Prerequisite: Permission of faculty advisor for CAPSULE
Description: Involvement with student publication process, including all aspects of magazine production (on-line processes, layout, editing, desktop publishing, darkroom techniques, photography, and printing).
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COMM 480A,B,C - Independent Study in Mass Communication Credit Hours: 3 ea
Prerequisite: Communication Arts majors only with permission of instructor
Description: Supervised readings and research projects in selected areas of communication. Open only to Communication Arts students with permission of the instructor.
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COMM 490A,B,C - Communication Internship Credit Hours: 3 ea
Prerequisite: Communication Arts majors only. Upper division standing and permission of instructor required prior to registration
Description: Practical experience in a professional communication medium to augment classroom activity intended for advanced students. Students are required to document internship activities according to department policy.
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COMM 499A,B,C - Special Topic in Communication Credit Hours: 3 ea
Description: Selected topics of interest to students concerning their studies in Broadcast Media or Sports Broadcasting.
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COMM 1010 - Fundamentals of Public Speaking Credit Hours: 3
Description: Public speaking principles with emphasis on preparation and presentation of informative and persuasive speeches.
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COMM 1030 - Interpersonal Communication Credit Hours: 3
Description: Communications’ role in interpersonal relationships with emphasis on the application of theory in dyadic situations.
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COMM 1200 - Introduction to Mass Communication Credit Hours: 3
Description: Designed to introduce the student to the mass media. Course explores media as institutions in American society.
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COMM 1400 - Introduction to Public Relations Credit Hours: 3
Description: History, function, and practice of public relations with emphasis on persuasion, public opinion, mass media and their application to public relations.
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COMM 1600 - Introduction to Popular Culture Credit Hours: 3
Description: Introduction to the basic theories and approaches to the study of popular culture, including the various media, literature, music, folklore, culture, society and everyday life.
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COMM 1900 - Introduction to Event Planning Credit Hours: 3
Description: This is course is a comprehensive introduction to the meeting and event planning industry. The course includes researching, designing, organizing and assessing events and meetings.
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COMM 2000 - News Reporting Credit Hours: 3
Prerequisite: COMM 1200 ; ENGL 1010 , 1020
Description: News gathering methods and the newspaper style book, with emphasis on exercises in writing all types of news stories.
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COMM 2010 - Introduction to Corporate Communication Credit Hours: 3
Prerequisite: COMM 1200
Description: An introduction to corporate communication including a focus on status, development, essential writing styles, and the role of advertising, branding, marketing communication, and public relations in today’s communication industry.
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COMM 2020 - Media, Society, and the Individual Credit Hours: 3
Description: The historical development and current status of mass media are explored from a consumer’s point of view with the goal of media literacy. Students develop global perspectives by encountering issues dealing with the relationship of the mass media to education, society, politics, economics, religion, family, and the individual.
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COMM 2030 - Social Issues and Advocacy Credit Hours: 3
Description: Theory and practice of argumentation, examinations of propositions, evidence, reasoning, and refutation.
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COMM 2140 - Principles of Radio and Television Production Credit Hours: 4
Description: Operation and function of radio and television stations. Experience in production procedures in studios of university stations with emphasis on program preparation, design and performance.
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COMM 2170 - Introduction to Sports Broadcasting Credit Hours: 3
Description: The course provides a strong foundation into the field of sports broadcasting. Students will explore the key issues that drive the sports broadcasting industry. Students will participate in the production of sports broadcasting.
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COMM 2200 - Sports Interviewing and Writing Credit Hours: 3
Description: The course explores the sports interview. Students will examine theoretical and practical issues related to interviewing coaches, players, administrators, and others related to the sports industry.
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COMM 2310 - Small Group Communication Credit Hours: 3
Description: The nature of communication processes occurring in a small group setting. Focus will be given to decision-making in groups; gathering, assessing, and using information; leadership and power; and resolving conflict.
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COMM 2400 - Writing for the Electronic Media Credit Hours: 3
Prerequisite: COMM 1200 , ENGL 1020
Description: This course will cover formats and techniques of writing for the broadcast media. The course will discuss writing copy for the electronic media including general continuity, commercials, and information related copy such as public service announcements and editorials.
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COMM 2500 - Audio in Media Credit Hours: 3
Description: An examination of audio technology and equipment used in a variety of media, to include radio, television, video, film, and music recordings. Special consideration to be given to legal and ethical constraints and considerations.
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COMM 2720 - Introduction to the Internet Credit Hours: 3
Description: This course provides students with an orientation to the Internet as an everyday communication tool, medium impacting society, and high technology communication industry.
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COMM 2920 - Photojournalism Credit Hours: 3
Prerequisite: COMM 1200
Description: Provides students with skills in the storytelling function of journalism.
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COMM 2930 - Media Imaging Credit Hours: 3
Description: Students are introduced to media imaging software and applications for creating, editing, and compressing electronic images. Student then work with media imaging software in laboratory sessions to create projects and edit images for web design, print and web journalism, broadcast media, public relations, and media technology.
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COMM 3010 - Integrated Corporate Communication Credit Hours: 3
Prerequisite: COMM 2010 , Junior standing
Description: Corporate communication students study integrated marketing communication including multimedia platform marketing initiatives which employ business plans, branding and positioning, print and electronic media advertising, and sales promotions for comprehensive campaigns.
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COMM 3100 - Desktop Publishing Credit Hours: 3
Prerequisite: COMM 2000 or 2400
Description: Students develop the basic skills needed in electronic desktop publishing, including instruction in popular desktop publishing programs, providing hands-on experience. Course requires students to complete several practical projects including a newsletter and brochure.
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COMM 3200 - Copy Editing Credit Hours: 3
Prerequisite: COMM 2000
Description: Instruction and practice in editing newspaper stories for style, meaning, and accuracy, in writing headlines, and in designing newspaper pages.
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COMM 3210 - Sports and Media Credit Hours: 3
Description: Beginning with an examination of the historical role of media and sports, students will explore theoretical and practical changes that have shaped the sports media industry.
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COMM 3240 - Investigative War Reporting Credit Hours: 3
Description: Student will delve into the intellectual and practical worlds of investigative war reporting. In this rigorous research and writing class, students learn to use the styles and techniques of investigative journalists.
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COMM 3320 - Business and Professional Communication Credit Hours: 3
Prerequisite: COMM 1010 or permission of instructor
Description: Theories of persuasion are applied to business presentations. Interview techniques, group dynamics, and use of communication technology in the professional business setting.
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COMM 3350 - Broadcast Announcing Credit Hours: 3
Prerequisite: COMM 1200 , 2140 or permission of instructor
Description: A detailed and practical examination of broadcast techniques. Topics include: voice use and improvement; coping with mic and camera fright, and various styles of announcing. Students will be required to demonstrate an improvement in announcing technique and ability.
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COMM 3400 - Mass Communication Research Methods Credit Hours: 3
Prerequisite: COMM 1200
Description: Application of qualitative and quantitative media research methods including survey research, focus groups, content analysis and experimental studies. The course prepares students to conduct research for media studies, public relations, and marketing communication programs.
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COMM 3410 - Data Analysis and Mass Communications Research Credit Hours: 3
Description: The purposes of this course is to apply some commonly used data analysis techniques in the field of communication, develop a deeper appreciation of research strategies and analysis decisions, and provide the opportunity for practice in analyzing quantitative data.
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COMM 3420 - Principles of Social Media Credit Hours: 3
Prerequisite: COMM 1200 or 2020
Description: Students work to understand how social media fit into the larger digital communication environment, examine and analyze various social media platforms, and develop communication strategies they can use as social media professionals.
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COMM 3450 - Broadcast News Writing Credit Hours: 3
Prerequisite: COMM 1200 , 2000 or permission of instructor
Description: Concepts of writing for broadcast media including format, style and deadline requirements, and the use of radio and visual elements in the news. This course is writing intensive and requires student activities outside the classroom.
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COMM 3550 - Audio Production 1 Credit Hours: 3
Prerequisite: COMM 2140
Description: Practical application required of students in the study of audio production for radio and television. Studio exercises which demonstrate the students audio production skills with voice, music, sound effects in a broadcast studio setting.
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COMM 3600 - Radio Theatre Workshop Credit Hours: 3
Prerequisite: COMM 3550 or THEA 1300 , permission of instructor;
Description: A workshop on theatrical productions delivered to a mass audience through radio. Special consideration will be given to the incorporation of sound effects. Study will include script writing, characterization, and time restraints in electronic media. Course will climax with an original production by students.
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COMM 3620 - Weather Broadcasting Credit Hours: 3
Prerequisite: COMM 2140
Description: The course will provide the foundation for weather broadcasting. Students will learn the theory and skills necessary to produce quality weather briefings, weather segments, and weather news for television. Students will produce weather broadcasts in the field and in the studio.
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COMM 3650 - Popular Culture in the South Credit Hours: 3
Description: An indepth examination of the American South as a definitive sub-culture. Analysis of social elements such as food, music, family, traditions, language, gender, and race. Special emphasis on analysis of representative books, rhetoric, plays, and films.
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COMM 3710 - Corporate Media Scriptwriting Credit Hours: 3
Description: Practical experience in creating scripts specifically tailored to corporate media/multimedia presentations.
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COMM 3720 - Authoring Web Pages Credit Hours: 3
Prerequisite: COMM 2720 or permission of instructor
Description: Skills needed in developing web pages, HTML and popular web design programs, elements of design, online publications, history of the Internet, censorship, ethics, and advertising on the web.
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COMM 3730 - Internet and Web Technology Credit Hours: 3
Description: Students explore the technology of the Internet through study and practice involving networks, domain name service, IP addressing, online protocols, equipment, cabling, connections, servers and various operating systems.
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COMM 3740 - e-Commerce Technology Credit Hours: 3
Prerequisite: COMM 3720 or 3800
Description: Students explore and evaluate today’s elements of electronic commerce including a focus on shopping cart programs, digital certificates, configuration and operation of secure servers, online financial transaction technology, and the development and implementation of e-business plans from an advertising, marketing communications, and public relations perspective.
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COMM 3750 - Event Planning: Risk Management Credit Hours: 3
Prerequisite: COMM 1900
Description: Students will examine the legal risks involved in event planning and event management.
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COMM 3760 - Video Production 1 Credit Hours: 3
Prerequisite: COMM 2140
Description: Each student enrolled will be responsible for the development and production of several short video projects. Skills will be developed in all areas of television production and related concepts.
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COMM 3770 - Social Media Tactics Credit Hours: 3
Prerequisite: COMM 1200
Description: Social media are studied as relevant communication industry tactics used as digital, multimedia tools in advertising, corporate communication, internet technology, journalism, marketing communication, and public relations.
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COMM 3800 - Principles of Media Advertising Credit Hours: 3
Description: Students learn the principles of advertising and the role of advertising communication in society and in organizations; reviews advertising and persuasive ethics and the impact of advertising on media and offers a survey of various advertising types including print, broadcast, direct response, and new technology-based advertising efforts.
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COMM 3810 - Live Studio Production Credit Hours: 3
Corequisite: COMM 2140
Description: Students learn the principles of a live television production. Television and broadcasting elements will be incorporated that are necessary in creating and producing a live production.
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COMM 3900 - Motion Picture Production Workshop Credit Hours: 4
Prerequisite: COMM 2140 , 3760 and permission of the instructor
Description: Using portable and versatile video camcorders, students develop and complete short motion pictures. Includes camera operation, roles in motion picture production, sound and editor.
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COMM 3910 - Media Relations Credit Hours: 3
Description: The professional communicator’s establishment of meaningful relationships with electronic and print media is studied including a focus on ratings, news releases, press conferences, media buying, building a network of media contacts, special event planning, and the preparation of a comprehensive media relations plan.
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COMM 3915 - Advanced Event Planning Credit Hours: 3
Prerequisite: COMM 1900
Description: This course is designed to provide hands-on experience in event planning. Students will work to plan and execute events from start to finish with instructor oversight and advisement.
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COMM 3950 - Methods of Film Analysis Credit Hours: 3
Prerequisite: Junior standing or permission of instructor
Description: This course begins with an examination of the elements of film form. The course will provide students with the terminology to analyze films and fortify students analytical skills. Representative films are exhibited. Emphasis is placed on dramatic structure, types of film, film theory and the function of film.
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COMM 4010 - Communication Theory Credit Hours: 3
Prerequisite: COMM 1010 , 1200 , and Junior status;
Description: In this capstone course, communication theories are examined and applied to relevant social issues(gender, diversity, violence, social change, and entertainment). Students analyze and critique research findings, theoretical paradigms, and media effects.
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COMM 4020 - Communication in Organizations Credit Hours: 3
Prerequisite: Students can take either COMM 4410 or 4020 (not both)
Description: Study of communication in complex human organizations. Course relates communication to values, leadership and uses of power in such organizational contexts as business, professional, social, educational and political groups.
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COMM 4110 - Sports Broadcasting Workshop Credit Hours: 4
Prerequisite: Approval of instructor
Description: The course provides hands on experience in the production, direction, and editing of live sporting events (basketball, football, baseball, softball, volleyball, etc.). Students will learn camera operation, digital switching, instant video replay, floor direction, and digital editing. A minimum of 60 hours outside the scheduled class period producing events are required.
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COMM 4115 - Sports Announcing Credit Hours: 3
Prerequisite: COMM 2170 , 2200
Description: Introduction to the field of sports announcing. The course will also provide practical sports broadcasting experience with opportunities at radio, television, and other media outlets.
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COMM 4120 - Sports Marketing Credit Hours: 3
Prerequisite: Students can take either COMM 4410 or 4020 (not both)
Description: The course will be an in-depth examination of the role of marketing in the sports arena. Students will examine the issues of product placement, camera view, uniforms, superimposed images, sports commentaries, personalities, etc.
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COMM 4150 - Feature Writing Credit Hours: 3
Prerequisite: COMM 2000 , 3450
Description: Students study feature writing across multiple news media including newspapers, magazines, radio, television, the Web, and social media.
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COMM 4200 - Advanced Web Pages Credit Hours: 3
Prerequisite: COMM 3720
Description: Students study and practice web design including the integration and composition of photographs, videos, social media, images, SEO, and pages in total website construction building websites for themselves and nonprofit and commercial organizations.
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COMM 4300 - Topics in Popular Culture Credit Hours: 3
Description: Indepth study of popular culture and American society in everyday life through selected themes, topics, era and issues.
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COMM 4310 - Documentary Production Credit Hours: 4
Prerequisite: COMM 2140 , 3760 and junior standing or permission of the instructor
Description: Through viewings, lectures, class discussions, and hands-on activities, class members learn to research, write, interview, direct, shoot, and edit a documentary. The class works in small production teams, using camcorders and editing equipment, to produce mini-documentaries designed by each team.
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COMM 4350 - Broadcast Management Credit Hours: 3
Prerequisite: COMM 1200
Description: Fundamentals of all aspects of programming: news, sports, drama, entertainment, and education; writing of scripts, directing and editing of programs for the electronic media.
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COMM 4400 - Politics and Mass Media Credit Hours: 3
Cross Listed POLS 4400
Description: Media’s role in U.S. politics; influence of mass media on political opinions, on elections, on political participants, and on public policy; and how political participants help shape the messages sent out by mass media.
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COMM 4410 - Conflict Resolution and Negotiation Credit Hours: 3
Prerequisite: Students can take either COMM 4410 or 4020 (not both)
Description: This course is designed to provide students with various approaches to conflict resolution and negotiation. The readings will focus on the role of conflict within an organizational setting. Case studies will be used to provide participants with actual conflict situations.
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COMM 4444 - Cultural Context in Communication Credit Hours: 3
Description: This course integrates aspects of the Liberal Arts core with the effects of communication on culture and society, explore the role communication plays in creating social reality; and focus on the media in relation to gender roles, portrayals of women and minorities, impacts of global media, violence, politics,
law, the arts, religion, science, health, education, consumer behavior, and the family.
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COMM 4450 - Mass Media and Women Credit Hours: 3
Description: Historical overview of women reporters and managers in U.S. media; examination of current portrayals of women and men in media news, entertainment and advertising; discussion of research into the influence of these portrayals on audience at attitudes.
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COMM 4470 - Race, Gender, and Mass Media Credit Hours: 3
Prerequisite: Junior standing
Description: Examination of current and historical portrayals of ethnic minorities and men and women in media news, entertainment, and advertising; discussion of research into the influence of these portrayals on audience attitudes.
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COMM 4510 - Communication and Public Opinion Credit Hours: 3
Description: The purpose of this course is to provide an overview of the concept of “public opinion” and to explore the relationships between communication and public opinion. An important normative goal will be to explore ways to allow media messages to contribute to a healthy civic life rather than deviate from it.
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COMM 4550 - Audio Production II
Prerequisite: COMM 3550 and permission of instructor
Description: An intensive senior level course which requires students to demonstrate development in extensive and in-depth advanced level audio production requirements and projects.
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COMM 4600 - Media Ethics Credit Hours: 3
Description: An in-depth examination of ethical principles and conduct as they apply to mass media. Topics covered include codes of ethics, forces which affect ethical decision-making in media, consequences of ethical decisions, and media responsibility.
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COMM 4650 - Mass Media Law Credit Hours: 3
Prerequisite: Upper division standing or permission of instructor
Description: An intensive senior level course focusing on the development of our legal system, and the application of legal standards to media operations. Specific topics include the First Amendment, Libel, Privacy, Copyright, Political Programming, and Advertising.
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COMM 4730 - Internet Content Management Credit Hours: 3
Prerequisite: COMM 3720
Description: This survey and skills course teaches analysis and techniques in creating and managing web/electronic content. Areas covered include web-based public relations, advertising, marketing communication, and e-commerce. In addition, the social impact of these technologies is explored.
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COMM 4760 - Video Production II Credit Hours: 3
Prerequisite: COMM 3760
Description: An intensive senior level video production course which requires advanced level video production skills and uses both studio and field production techniques in the production of longer types of video production.
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COMM 4790 - Non-Linear Editing Credit Hours: 3
Prerequisite: COMM 3760
Description: Advanced video-editing course for students who have completed basic production courses. The course includes in-depth examination of the technical, theoretical, and aesthetic factors involved in post-production.
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COMM 4810 - Public Relations Strategies Credit Hours: 3
Prerequisite: COMM 3910 or consent of the PR or Corporate Communication Coordinator
Description: The management and counseling functions of public relations are explored through the use of communication strategies and tactics. A communication evaluation of organizational needs is done by case study analysis resulting in the development of a comprehensive communication plan for a model organization.
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