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Oct 18, 2024
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2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]
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MKT 4800 - Marketing Management3 Credit Hours Prerequisite: BB 1 and MKT 3210 , 4310 , 4450 Description: The capstone course in marketing, emphasizing the strategic manipulation and integration of product, distribution, pricing, and promotional elements. Marketing policy is determined in a variety of product/ service/marketing situations using appropriate projects, case studies, and simulations.
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