May 05, 2024  
2020-2021 Undergraduate Bulletin 
    
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2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3510 - Consumer and Market Behavior

Credit Hours 3
Prerequisite: MKT 3010 , BB 1  
Description: A critical study of market behavior and the social psychological aspect of the purchase act with application to marketing problems. Topics include models of consumer behavior learning, perception, attitude, personality, demographics, psychographic and their assessment relative to marketing communication. Social and cultural influences on market behavior and exchange are emphasized.