Nov 21, 2024  
2023-2024 Undergraduate Bulletin 
    
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2023-2024 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 2010 - Principles of Marketing

Credit Hours 3
Variable Credit Hours 3
Prerequisite: None.
Description: A critical survey of functions, principles, processes, institutions, and trends involved in the process of organized exchange. The strategic manipulation of product, distribution price, and promotional variables is emphasized relative to identified market needs, market satisfaction, and product positioning. Relationship marketing is emphasized.