Jun 19, 2024  
2012-2013 Undergraduate Bulletin 
2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 4800 - Marketing Management

Prerequisite: Benchmark BB2  and MKT 3210 , 4310 , 4450 
The capstone course in marketing, emphasizing the strategic manipulation and integration of product, distribution, pricing, and promotional elements. Marketing policy is determined in a variety of product/ service/marketing situations using appropriate projects, case studies, and simulations.