Jun 16, 2024  
2022-2023 Undergraduate Bulletin 
2022-2023 Undergraduate Bulletin [ARCHIVED CATALOG]

Marketing (B.B.A.)

College of Business

Department of Management, Marketing and General Business


Chair: Amye Melton
Location: Kimbrough Bldg., Room 237
Phone: 931-221-6132
Email: meltona@apsu.edu
Website: http://www.apsu.edu/business

Description of Major

The marketing program is a great fit for students who are interested in a career in which they use creative and innovative skills, in conjunction with research, to identify and satisfy the needs and desires of individual and organizational buyers.  Students from the marketing program can obtain jobs that include advertising specialist, researcher, sales person, public relations manager, event planner, and promotions specialist.  No minor is required.

General Education Core

  Credit Hours
see General Education    41
University-Wide Freshman Seminar Requirement 1