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Oct 07, 2024
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2023-2024 Undergraduate Bulletin [ARCHIVED CATALOG]
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MKT 3210 - Retailing Management Credit Hours 3 Prerequisite: MKT 2010 , BB 1 Description: A study of the development and present status of the retailing structure with emphasis on unit location, organization, operation, management, display, traffic flow, inventory control, distribution, and evaluation from a marketing perspective. A retail project or simulation is required.
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