Marketing Major

Lower Division Courses

• ACCT 2010 - Principles of Accounting I 3
• ACCT 201L - Principles of Accounting I Lab 0
• ACCT 2020 - Principles of Accounting II 3
• BUS 2000 - Business Communication 3
• BUS 2100 - Business Statistics 3
• ECON 2200 - Principles of Microeconomics 3
• MGT 2010 - Principles of Management and Organizational Behavior 3
• MKT 2010 - Principles of Marketing 3

Upper Division Courses

• BUS 3200 - Global Business 3
• BUS 3300 - Social, Legal, and Political Environment of Business 3
• BUS 3310 - Business Analytics 3
• FIN 3010 - Principles of Finance 3
• MGT 3410 - Production Operations Management 3
• MGT 3100 - Management Information System 3
• MGT 4810 - Strategic Management 3

Upper Division Courses

• MKT 3210 - Retailing Management 3
• MKT 3510 - Consumer and Market Behavior 3
• MKT 3600 - Digital and Social Media Marketing 3
• MKT 4310 - Advertising and Promotional Strategy 3
• MKT 4450 - Marketing Research 3
• MKT 4800 - Marketing Management 3

Upper Division Courses

• Marketing upper division (3000-4000) level course electives 3 (except MKT 3001)
• Business upper division (3000-4000) level course electives 6 (except ACCT 3001 or MKT 3001)

Total Hours 9